Prompt LibraryPrompt Library / UGC-Style Video Ad / for Luma (Ray)
UGC-Style Video Ad Prompt for Luma (Ray)
This is the Luma (Ray) version of the ugc-style video ad prompt: a phone-shot, creator-style ad clip: handheld, everyday setting, one genuine reaction — made to look native to the feed, not produced. It is formatted the way Luma (Ray) takes prompts best. Free — copy it, replace the bracketed parts, and paste it in.
The prompt
Push copies this prompt with a reference line naming your image, and downloads the image file — attach it in the model to complete the pair. This page stages the pair for you; it cannot upload into the model itself (sites cannot reach into each other), so the final attach happens there. The image is downscaled to at most 1024px and stored only in this browser, paired with this prompt. If browser storage is full, it is kept for this visit only.
The deliverable — and how to check it
Deliverable: one 10-second vertical 9:16 clip that looks like a real phone video: handheld framing with slight natural movement, the product in hand and readable within the first 2 seconds, one clear reaction moment. Acceptance check: watch it muted on a phone — if it reads as a studio production, it fails; it must pass as a creator's own post.
Series: TikTok Production — Step 2 of 2 — the native ad unit. See its place in the full workflow
Using this prompt with Luma (Ray)
Luma's Ray line (current Ray3 generation) is a video model built around keyframes: give it a start keyframe — your reference image — and describe the shot's motion and its final frame, which can then serve as the next shot's start keyframe. It also takes a character reference for consistency across shots. Prompts are cinematic shot prose: subject, one action, camera directive in plain words. Luma generates no native audio on the Ray line — plan dialogue and sound in post.
What this route costs — and how to pay less
Cost structure: subscription credits in the Luma app (plans carry generation allotments) or metered through its API; keyframe-led shots also save money structurally — a planned first frame wastes fewer generations. The same prompt is pre-configured in this library for every major model, so you can run it on whichever route fits your budget — comparing the structures before you generate is a free way to save money.
Replace the bracketed placeholders — [CREATOR DESCRIPTION], [PRODUCT], [EVERYDAY SETTING], [REACTION MOMENT] — with your own details before pasting.
Other versions and customization
See all model versions of this prompt, or open the prompt gateway to build a custom prompt from your own one-line goal, formatted for Luma (Ray) or any other model.
More Luma (Ray) prompts
Mpromp2 — the AI Prompt Generator. Every prompt in this library is free to use, including commercially.